*Student work not affiliated with brand
WHAT?
The Albedo Pack is a backpack designed for hikers embarking on the sun-drenched southern portion of the Pacific Crest Trail (PCT).
Product Design, 3D Modeling, Storytelling
SOFTWARE
CLO3D, Gravity Sketch, Adobe Creative (AI, PS), Adobe Substance (Sampler)
The North Face started out as a trading post in 1966 and through innovation and expeditions, they have transcended the outdoor community.
At the same time, they were one of the first companies to bridge the gap between technical outdoor gear and urban streetwear.
The southern portion of the Pacific Crest Trail runs through the Mojave Desert, where hikers face nearly 700 miles of desert terrain.
In this region, hikers endure temperatures reaching 114–122°F during April and May, the most popular months to begin the trail.
40 days of unrelenting incandescence.
KEYWORDS:
Unrelenting, Level, Never-ending, Shimmering
Olivia
“Know why you’re here and why you’d leave”
Olivia is an active hiker who uses hiking as an outlet for physical exertion and a mental reset. She loves the challenge of moving through the Earth but the desert section hits her hard: the heat, monotony, gear failures, and emotional fatigue, but she treats each day like a commitment to herself.
Age: 23
Occupation: Uber Driver
Location: Dallas, Texas
Luxury Item: Stove
The desert is where blisters swell, knees ache, and energy slowly fades.
The LA Aqueduct lures you in with its flat miles, but to prevent injury, you must resist the urge to push too hard.
Under the relentless sun even easy terrain becomes a true test of endurance.
This is a marathon, not a sprint
You get up and walk, day after day after day.
DESIGN OPPORTUNITY
What if the desert felt like an oasis?
