Brief:
Create a 6-word story for the brand The North Face and design a product line for hikers embarking on the Southern California portion of the Pacific Crest Trail.
Duration:
14 Weeks
Softwares:
CLO3D, Gravity Sketch, Adobe Creative Suite
Focus:
Research-Driven Innovation
Storytelling
6-WORD STORY
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EBULLIENT ODYSSEY
The North Face, established in San Francisco in the 1960s has transcended the outdoor and streetwear industry through expeditions and innovation.
Despite financial challenges and ownership changes, it remains an ebullient odyssey, staying true to its joyful and diverse roots.
UNRELENTING INCANDESCENCE
Southern California, known for its sunny and vibrant image is also a place of diverse and unpredictable terrains.
This is no exception for our location, the Anza Borrego Desert, where the sun never seems to sleeps.
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ARDENT VERSATILITY
Hikers in this area face tests of versatility, resilience, and adaptability. Near the start of the PCT, they endure initial stressors such as fatigue and dehydration.
Triumph lies in embracing adversity and maintaining ardor and adaptability day after day.
WELCOME TO ANZA BORREGO DESSERT
Where the sun never sleeps.
The heat is unrelenting.
01
Temperatures can soar up to 120°F.
02
Scarce water sources.
03
Hikers carry around 30-50 lbs for this 3-5 day trip.
Our hikers seek relief in the form of coolness.
What if we can find abundance from its absence?
The Arise Pack
A hiking backpack designed to cool users by regulating their body temperatures in high sweat-prone areas.
North Face cut out, allowing textile to expand, adapt, and retract.
Chalk-coated smart material
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Coordinates with Aset Jacket forms
Colorways
The color palette for this backpack reflects the natural beauty of the Anza Borrego Desert. Drawing inspiration from the desert’s landscape, the colors capture the vibrant and immersive hues seen throughout the region. From sun-washed neutrals to saturated tones reminiscent of the rich, sunset skies Southern California is celebrated for, each color is selected to evoke a sense of place and experience. This palette not only celebrates the warm, diverse tones of the desert but also offers a modern and inviting feel, making the backpack visually appealing and in harmony with its geographical inspiration.
Process
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