*Student work not affiliated with brand
WHAT?
Guinea Pig product line for Trader Joe's
FOCUS
Packaging Design, Brand Identity, Creative Direction
SOFTWARE
Solidworks, Keyshot, Adobe Creative Cloud (AI, PS)
Trader Joe's centers itself around offering high-quality, unique, and private-label products at competitive prices.
But how can their products be unique when their pet section only caters to the run-of-the-mill pets: cats and dogs?
Did you know?
Small animals such as guinea pigs are the fourth most owned pets. in US homes.
That's 6.7 million households!
DESIGN OPPORTUNITY
Trader Joe’s can tap into a passionate pet-owning community, aligning with their values of offering unique, niche products.
Diane
“My nest is never empty with Brownie around”
Diane is a experienced guinea pig owner. She shops at Trader Joe's regularly and enjoys trying new snacks. As a retired teacher with her children all grown up, she loves spoiling her senior guinea pig Chestnut with treats of his own!
Age: 64
Occupation: Teacher (Retired)
Location: Sierra Madre, CA
Brownie's Favorite Treat: Pumpkin
