*Student work not affiliated with brand

WHAT?

CMF application for Hyundai's IONIQ Concept 3, a compact electric hatchback designed for European urban drivers, young families, and commuters.

FOCUS

Colors, Materials, and Finishes Design

SOFTWARE

Adobe Creative (AI, PS), Adobe Substance (Sampler, Painter, Stager)

TRENDS

Monochromatic Mix


Simple two-tone colorways on the interior and exterior are trending. Creative placement is the key for modern interiors.

New Color Ranges


Automotive color palettes have expanded, driven by greater global diversity in both manufacturing and consumer markets.

Visual Messaging


 Messaging is used for a range of communication, from serious to informational and sometimes just for fun.

TRENDS

Monochromatic Mix


Simple two-tone colorways on the interior and exterior are trending. Creative placement is the key for modern interiors.

New Color Ranges


Automotive color palettes have expanded, driven by greater global diversity in both manufacturing and consumer markets.

Visual Messaging


 Messaging is used for a range of communication, from serious to informational and sometimes just for fun.

Sally

"City weekdays, mountain weekends."

Sally is a young professional living independently in Zurich, Switzerland. She currently relies on public transportation. As a first-time car buyer, she is seeking a modern, compact electric vehicle that supports both her daily commute and weekend travel.

Sally is a young professional living independently in Zurich, Switzerland. She currently relies on public transportation. As a first-time car buyer, she is seeking a modern, compact electric vehicle that supports both her daily and weekend commutes.

Age: 26

Occupation: Junior Business Analyst

Income: 70,500 CHF

Location: Zurich, Switzerland

OPPORTUNITY

How might we bring the exhilaration of IONIQ N Series to the everyday streets?

BENCHMARK: EUROPEAN MARKET

RENAULT 5 E-TECH

VOLKSWAGEN ID.3

CUPRA BORN

VOLVO EX30

TESLA MODEL Y

CYRO

As trending blue colors evolve toward cooler hues, this color and finish strategy reinterpets Hyundai's iconic N Series racing blue, translating it from the racetrack to the everyday streets, refining its intensity into a more liveable tone while preserving its performance-driven intensity.

SCHWARZ Entry Level for Everyday Commuters

MSRP: 27,821 CHF

ALPEN Mid Level for Weekend Travels

MSRP: 34,004 CHF

FROTH Premium Level for the City Life

MSRP: 40,186 CHF

Build Book