*Student work not affiliated with brand
WHAT?
Rematerializing business class seats for the new traveler.
FOCUS
CMF, 3D Materials
SOFTWARE
Adobe Creative (AI, PS), Adobe Substance (Sampler, Painter, Stager)
Joshua
“Luxury is not a price tag, it’s the freedom to move beautifully”
Joshua is a driven professional. From a young age, he was set to take over his family’s consulting business. A self-described workaholic, he thrives in the rhythm of city life, balancing his ambitious career with a love for sophisticated experiences, nature, and music that remind him of his home in Singapore.
Age: 34, Millenial
Occupation: Management Consultant
Location: Bel Air, California
Income: $180,000/yr
Key Trend Driver: Utopia
Historically, ideas of utopia become more prominent in books, films, and speculative design when society is facing instability.
Since the pandemic, a deeply uncertain and emotionally heavy period, people have increasingly craved escape through futuristic worlds and imagined perfection.
A real-world example of a functioning “utopia” today is Changi Airport in Singapore. It is widely described as clean, highly advanced, orderly, and filled with lush greenery.
A major contemporary example is The Line in Saudi Arabia a utopian city currently in development. Its visual renders depict a futuristic, regenerative, hyper-efficient, and highly controlled environment, reinforcing themes of order, perfection, and escape.
Colors, Materials, Finishes
Trending colors move towards earthy tones that mixes warm and cool.
After years of digital saturation and artificial environments, people crave grounding and balance. Earth tones visually reconnect us to natural materials (wood, soil, stone) and evoke calm, stability, and mindfulness
Aviation materials are driven by strict safety and durability requirements, fire-retardant, self-extinguishing, abrasion-resistant, and chemically cleanable.
Trends push the industry toward functional beauty: materials that feel soft, calm, and premium while remaining ultra-sanitary and high-performance.
Subtle differences in surface sheen separate innovative brands from mass-copy brands. A soft, controlled sheen is emerging as a key indicator of premium quality without tipping into a plastic-looking shine.
